Barco

SCHEDA AZIENDA

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and museums). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 430 granted patents.
The advent of online entertainment and modern media has drastically changed the way we approach storytelling. Passive museum audiences have become a thing of the past. Visitors want to be immersed and be part of the story. Today’s museums and visitor attractions need to reconsider their institution as a physical extension of today’s online cultural society by combining rich content with impressive visuals and interactive experiences. Barco offers a full portfolio of high-performance visualization (projection, LED, LCD, RPC video walls) and processing technology to create larger-than-life visitor experiences. Flexible solutions for every canvas and every location. Entertaining audiences, communicating the right information at the right time, and educating visitors – time and again. For you it means getting your story told with simpler installations and lower running costs. For your visitors it’s impressive visuals that deliver your message and leave a lasting impact.

Barco is excited to participate to the Lubec Immersive Summit and share, together with partners and clients from all over the world, their expertise on how technology can help to create fantastic visitor experiences and inspire you how to turn your venue in an immersive experience and be part of the digital transformation of this century. Whether you are looking to give your project that extra sparkle, future proof your museum or just find out more about state-of-the-art technology, you’re in the right place!

Richard Marples is responsible for Global Sales Enablement for the Entertainment division within Barco. Richard is a British National and started his career in 1988 at Philips Lighting in the UK. After various Sales & Marketing roles and responsibilities, and two assignments in France, he joined Barco in 2005 as Asia Pacific Sales Manager for Barco’s Rental & Staging business.

He took on further responsibility for the Entertainment Division product portfolios, including Digital Cinema, and established strong Barco sales with key accounts in the region. From 2010 to 2012 Richard spent a brief time developing the Entertainment businesses in Latin America where he helped to establish the strong Barco presence in Digital Cinema there, living in Buenos Aires. In 2012 Richard moved back to Asia and joined the Strategic Marketing team of the Entertainment Division. In July 2015 Richard moved back to Europe to join the headquarters within the Cinema team, and then in 2019 subsequently took up his current role of Sales Enablement for Entertainment in general.

Richard Marples has international experience in Rental & Staging, Pro-Audio Visual, Themed Entertainment, Digital Cinema and Entertainment markets and he is currently based in Belgium.

  

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Kevin has a diverse career spanning over 40 years across museums retail and themed entertainment and with design and technology. He is an international thought leader in the use of technology to deliver amazing visitor and user experiences. As a Senior VP with Austrian creative technology integrators, Kraftwerk Living Technologies, he is based in the UK and is working on projects across the globe including Europe, China, Middle East and North America.

His career has included being the Development Director at design group Event Communications in London where he was actively involved in the business development and from concept to completion stages in many museum and brand centre projects. He also was with Electrosonic Ltd, a major audiovisual and technology provider, where he actively participated in a number of Board roles over a 20 year period. He also worked at the Natural History Museum in London, with responsibility for the technology development team established during his 10 years there, working with museum and design professionals on new exhibitions and strategies.


His first career role following education was at the Department of Education and Science laboratories, where he worked for Her Majesties Inspectors developing physics experiemnets and running and presenting at teachers conferences on the use of basic elecronics.
Kevin’s experience throughout technology implementation in Corporate, Cultural and Brand projects is extensive, also supporting and working with many conferences and publications over the years. He is a founding member of the Themed Entertainment Association, TEA, having held a Board position for 8 years, including President of the European and Middle East Board, and just completed a second term on the EME.

He has actively chaired TiLE conferences and been a conference committee member over 25 years and a past member of the fundraising committee for the Big Cat sanctuary in the UK.

  

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After completing his education at the prestigious universities of Milan and Paris, Ben started his sales career in at Mondial Relay, Paris. He gained experience during his role as Sr. Operation coordinator in Newrest Servair – Brussel Airport before joining Barco as Inside Sales Executive.
In March 2021, Ben stepped into his current role as BDM where he’s primarily responsible for sales & strategic management of Barco’s Entertainment division in Italy.

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