Together with the rediscovery of our roots and the attention to sustainability, innovation is one of the pillars of the activity that the Fashion Research Italy Foundation does to support companies in the fashion industry. As every year since the born of Bright Festival, the FRI Foundation organizes a talk with a partner of its network to explore the potential of digital for the fashion industry. This time it’s CUSTOMIX, a start-up of the Applied Group, with which we will discuss how 3D modeling, virtual reality and augmented reality can digitally transform a company by increasing its sustainability and its awareness in the decision-making process.